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FOXE FOXE

Food

OCTO Sushi

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  • Photographer
    Gabriela Mueller
  • Post Production
    Max Silva
  • published
    August 24th 2020
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introduction the project

The name was born from a set of inspirations and meanings. The first of these is the Ba-guá symbol, a transition between the circle that represents the sky and the square that represents the earth. Together, they form an octagon, expressing the indissoluble union of spirit and matter. The octagon is a representation that everything is constantly changing, as well as our feelings. It’s a so uniform movement that it seems static, but it’s dynamic because it never repeats exactly the same. It’s a new point in relation to the previous one, and that is the basis of life, the movement.

  • Brand Strategy
    Max Silva
  • Category
    restaurant / Food
  • Client
    Cruz do Sul
Web Design
Web Design

Direction &
Visual Expression

Another important step in this project was to establish the menu’s visual expression and restaurant photographs. The images needed to talk and connect with the positioning that was developed for the brand. So I estabilished a sober photographic direction, using personalized dishes to compose the images and always prioritizing the nuclei of the highlighted piece or dish.

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